Heineken Serves Up New Consumer Events On and Off the Court at the 2008 US Open!

Share the Good with James Blake

On Friday, Aug. 22, Heineken Premium Light and James Blake will host an afternoon of complimentary activities at the World Financial Center, where Heineken USA will present James with a $10,000 donation to the Thomas Blake Sr. Memorial Cancer Research Fund at the Memorial Sloan-Kettering Cancer Center. Anyone over 21 can step onto a custom-built court to return a pro-style serve from a unique ball machine shaped like a 6-ft tall Heineken Premium Light DraughtKeg™, and have a chance to win prizes including US Open tickets. The Metrotennis CTA will also give free tennis tips, and all participants receive a branded US Open hat.